The cutting-edge website Zelf enables people to simply and quickly take out different types of insurance policies.
"Thanks to Holder, our website can retrieve information from several sources, displaying and using the data in a well-organized manner. This allows us to serve our customers better, faster and more cost-effectively."
Tim Remmerswaal, Zelf
Zelf does everything it can to reduce costs for its customers. No expensive TV commercials, high rents or other unnecessary costs. Nothing fancy, other than its state-of-the-art website that allows any customer to take out one or more insurance policies at very competitive prices.
Reliable internet partner
Zelf is an online insurance initiative of Proteq, part of SNS Reaal. The company places a high value on trust, strives for the lowest cost for customers and always delivers on its promises. When this digital concept was first envisaged, it was evident that the web application would have to facilitate customer processes as clearly as possible. Zelf ended up at Holder because of Holder’s expertise in actively participating in the development of digital applications for web and mobile. In this case, the challenge was to set up the request paths in a user-friendly way.
Holder’s team brought Zelf’s initial idea to life, creating better connections with new and existing customers while closely adhering to all sector regulations and best practices. The primary goal was to reach the sales targets without sacrificing the customer-centered approach. Using the latest and the best technology, Holder’s team developed a front end that stands apart from that of its competitors. Its tailor-made features, from calculating insurance premiums to requesting quotes and filing claims, have been well-received and applauded by users.
Intelligent back office
In order to streamline processes within the organization, Holder integrated multiple back-office systems for Zelf. This made it possible to automate nearly every action entailed in inquiring about insurance coverage and filing claims. The application even precisely tracks the behavior of site visitors, so that the website can be constantly optimized. As Zelf is a purely online business, high conversion rates are crucial. A great deal of effort was also put into SEO optimization and user-friendliness. The project was completed in a short timeframe. Since going live, Holden and Zelf continue to work together on future modifications, monitoring performance and taking action where needed. After five years, in 2013, brand new versions of the front end and back end went live. Together, we keep fueling this business for the future.